Marketing | BridgeValley




Marketing has become an important component of business. As part of marketing, advertising and sales perform valuable functions for both society and the individual firm. Individuals who choose a career in this field must possess knowledge, motivation, dedication and integrity. Employment opportunities exist in industrial, wholesale and retail areas. Marketing applies to almost every facet of the business industry.

"The heart of all business success lies in its marketing.  Most aspects of your business depend on successful marketing.  The overall marketing umbrella covers advertising, public relations, promotions and sales.  Marketing is a process by which a product or service is introduced and promoted to potential customers.  Without marketing, business may offer the best products or services in your industry, but none of your potential customers would know about it." Kristie Lorette, Demand Media

You can find many opportunities in the following marketing categories:

  • Market Research
  • Brand Management
  • Advertising
  • Promotions
  • Public Relations


First Semester
ENGL 101 English Composition I (GEC 1) 3
MRKT 173 Professional Selling ** 3
MRKT 175 Marketing Communications ** 3
BUSN 106 Introduction to Business 3
MATH 130  OR
BUSN 112
College Algebra* OR Business Mathematics 3
  Semester Total 15
Second Semester
ENGL 102 English Composition II 3
ATEC 115 Fundamentals of Business Computer Apps 3
MRKT 205 Fundamentals of Marketing 3
ACCT 215
Survey of Accounting OR Financial Accounting* 3
MGMT 202 Principles of Management 3
  Semester Total 15
Third Semester
MRKT 220 Social Media Marketing ** 3
ECON 202 Principles of Macroeconomics (GEC 4) 3
BUSN 230 Business Communications and Ethics (GEC 3) 3
BUSN 201 Business Law 3
CSCT 130
ACCT 216
Introduction to Web Design AND
Content Management System OR Managerial Accounting
3 OR
2 & 1
  Semester Total 15
Fourth Semester    
BUSN 296
Adobe InDesign OR Business Statistics* 3
MRKT 250 Marketing Management ** 3
ECON 201
Business Internship and Restricted Elective OR Principles of
BIOL 101 General Biology (GEC 2) 3
BIOL 102 General Biology Lab* 1
BUSN 298 Business Studies Seminar 1
  Restricted Elective* 1
  Semester Total 15
* Students will take designated course to complete 2+2 transfer requirements.  
$ Denotes courses that are only offered on the South Charleston, WV campus.  


Curriculum Grid

Program Assessment Plan and Assessment Report



Jeff Finch, MBA
Associate Professor/Program Coordinator
2001 Union Carbide Dr
South Charleston, WV 25303
Phone: 304.205.6641