Marketing 2+2
Marketing has become an important component of business. As part of marketing, advertising and sales perform valuable functions for both society and the individual firm. Individuals who choose a career in this field must possess knowledge, motivation, dedication and integrity. Employment opportunities exist in industrial, wholesale and retail areas. Marketing applies to almost every facet of the business industry.
"The heart of all business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, business may offer the best products or services in your industry, but none of your potential customers would know about it." Kristie Lorette, Demand Media
The 2+2 transfer track in Marketing provides the student with an associate in applied science degree and enables the graduate to continue in the management field to earn a baccalaureate degree.
BridgeValley currently has articulation agreements with:
- Marshall University
- West Virginia State University
- University of Charleston
- West Virginia Institute of Technology
Courses
| First Semester | ||
| ENGL 101 | English Composition I (GEC 1) | 3 |
| MRKT 173 | Professional Selling ** | 3 |
| MRKT 175 | Marketing Communications ** | 3 |
| BUSN 106 | Introduction to Business | 3 |
| MATH 130 OR BUSN 112 |
College Algebra* OR Business Mathematics | 3 |
| Semester Total | 15 | |
| Second Semester | ||
| ENGL 102 | English Composition II | 3 |
| ATEC 115 | Fundamentals of Business Computer Apps | 3 |
| MRKT 205 | Fundamentals of Marketing | 3 |
| ACCT 185 OR ACCT 215 |
Survey of Accounting OR Financial Accounting* | 3 |
| MGMT 202 | Principles of Management | 3 |
| Semester Total | 15 | |
| Third Semester | ||
| MRKT 220 | Social Media Marketing ** | 3 |
| ECON 202 | Principles of Macroeconomics (GEC 4) | 3 |
| BUSN 230 | Business Communications and Ethics (GEC 3) | 3 |
| BUSN 201 | Business Law | 3 |
| CSCT 130 CSCT 131 OR ACCT 216 |
Introduction to Web Design AND Content Management System OR Managerial Accounting |
3 OR 2 & 1 |
| Semester Total | 15 | |
| Fourth Semester | ||
| DSGN 120 OR BUSN 296 |
Adobe InDesign OR Business Statistics* | 3 |
| MRKT 250 | Marketing Management ** | 3 |
| BUSN 266 OR ECON 201 |
Business Internship and Restricted Elective OR Principles of Microeconomics* |
3 |
| BIOL 101 | General Biology (GEC 2) | 3 |
| BIOL 102 | General Biology Lab* | 1 |
| BUSN 298 | Business Studies Seminar | 1 |
| Restricted Elective* | 1 | |
| Semester Total | 15 | |
| * Students will take designated course to complete 2+2 transfer requirements. | ||
| $ Denotes courses that are only offered on the South Charleston, WV campus. | ||
Program Assessment Plan and Assessment Report
Contact
Jeff Finch, MBA
Associate Professor/Program Coordinator
Marketing
2001 Union Carbide Dr
South Charleston, WV 25303
[email protected]
Phone: 304.205.6641